Delacroix’s Full Pivot

6th-level Marketing & Optics

Casting Time: 1 minute to announce, though the underlying repositioning takes 6 to 18 months, same as Rebrand
Range/Area: Self, extending to affect perception of the organization’s entire market category
Components: V, S, M (Rebrand, expended as a component; a new company name, ticker symbol, and founding story)
Duration: Until the next Full Pivot
Classes: CEO, CMO, Board

This spell functions as Rebrand, except the illusion extends to the organization’s origin, not just its current appearance. Any creature who recalls the organization’s previous name, product, or founding story must succeed on a Discovery saving throw or find the memory increasingly difficult to substantiate publicly — search results, press archives, and former colleagues all become, independently and without coordination, harder to locate.

A creature who succeeds on the saving throw retains full and specific knowledge of the organization’s history, but finds no forum in which stating it is considered relevant to the conversation at hand.

At Higher Levels. When cast using a spell slot of 7th level or higher, the new founding story may include a claim of having invented the market category the organization previously entered as a late competitor.

Flavor: “We were never really a [previous company]. We’ve always been building toward this.” — founder interview, three weeks after the S-1 amendment