Greenwash

2nd-level Marketing & Optics

Casting Time: 1 action
Range/Area: Self, or one product or practice you designate
Components: V, S, M (a stock photo of a forest, or a leaf icon)
Duration: 1 year, or until an independent investigation succeeds against it
Classes: CMO, Head of Sustainability, VP of Communications

You cause a product, practice, or organization to appear environmentally responsible to any creature evaluating it through ordinary means — marketing materials, packaging, a company website. This perception is entirely cosmetic: the spell has no effect on the actual environmental impact of the affected subject.

A creature that investigates the subject directly — auditing its supply chain, testing its claims, requesting underlying data — may attempt a Discovery saving throw against the spell; your organization has disadvantage on this save if the underlying practice is significantly harmful.

At Higher Levels. When cast using a spell slot of 3rd level or higher, the spell additionally generates a published sustainability report, which is treated as Documented (see Animate Legacy System) for the purposes of any effect requiring supporting evidence, whether or not the underlying data supports its conclusions.

Flavor: “Proudly made with 30% recycled materials”* — packaging; asterisk leads to a footnote in 4-point font