Rebrand

3rd-level Marketing & Optics

Casting Time: 1 minute, though the underlying planning process takes 6 to 18 months
Range/Area: Self (affects the caster’s entire organization)
Components: V, S, M (a new logo, a new color palette, and a mission statement containing the word “reimagine”)
Duration: Until the next Rebrand
Classes: CMO, VP of Brand, external Brand Consultancy (as a ritual, at considerable cost)

You alter the outward appearance of your organization — its name, logo, visual identity, or public messaging — without altering any underlying product, process, or organizational structure. Creatures observing the organization for the first time perceive only the new appearance. Creatures who interacted with the organization before casting continue to recognize its underlying nature, though most decline to say so publicly.

This spell has no mechanical effect on your organization’s actual capabilities, financial position, or products. Any perceived improvement following the casting is coincidental or attributable to other causes.

At Higher Levels. When cast using a spell slot of 4th level or higher, you may simultaneously rebrand a product line acquired within the last year to appear as though it was built in-house from the start.

Flavor: “Company Announces Bold New Chapter: Same Great Team, Reimagined Vision” — press release headline